At work this week, we launched a new version of the Ackermann PR web site. There is still some fine-tuning to do with the overall look and content, but we feel this version (call it 1.5, if you will) serves as good notice of the direction we’re taking the online presence. Drop on by and visit the new site at http://www.ackermannpr.com.
I had my own role to play in bringing the site to life, but it would be wrong to say I worked alone. There were plenty of team members involved in bringing the site online.
It looks like today is all about technical difficulties. I awoke around 4 a.m. this morning to discover the blog here was having some technical issues with the sidebar that I’ve not yet been able to solve. I’ve sent out a message to the good people at PageLines to see if they have any assistance to offer.
Meanwhile, a project I’ve been working on at work for a new launch seemed to be going smoothly yesterday, but it has failed somewhere down the pipeline. So, more e-mails and maybe a visit to the office today will be needed to solve that problem.
In the meantime, why not enjoy Newscoma‘s tale of life in Hoots while I work on solving some technical difficulties?
In 1980, when Congress set aside land in Washington, DC, for a Vietnam Veterans’ Memorial, it was easy to assume that the eventual design would be similar to the other Greco-Roman-styled monuments along the National Mall. Perhaps there would be sculpture of a helmet-wearing GI waving his men forward. It would be carved from bright white marble and contain beautiful quotes and statements about loyalty, perseverance and remembrance. There would be a wreath in bas relief on a column and an eagle perched above it all. That’s how things are done. It was inevitable.
No one told Maya Lin, however, when she submitted her proposal for a radical new design for the memorial. Her design- one of 1,400 submitted was the top choice of the judges, but widely disliked by the general public– particularly veterans.
Lin’s design did not stand tall above the Washington skyline. It dug itself into the ground. It was made of reflective black granite, not white marble. The original design included no heroic sculpture- only names. 50,000 names.
The judges recognized the genius and symbolism of the design, but the public would take a while to catch up. Some early supporters of the project, including Jim Webb (currently representing Virginia in the U.S. Senate), resigned from the memorial committee in protest of the design choice.
But, isn’t that the way it is with us humans? When confronted with the new, we perceive different as a negative and not the potential of the new.
Throughout 1981, there was debate whether the Vietnam Veterans’ Memorial would even be built. Calmer heads prevailed and work began. When the memorial was opened to the public 27 years ago today on November 13, 1982, there was still some debate about the design…until people stepped forward to read the names– the 50,000 names.
When you turn to The Wall (as the memorial has come to be known) to read the names, you are confronted with a startling vision– yourself reflected in the black granite with the names etched across your face. In a startling moment, you have become the ghost and those very real, very solid names are the living things we have come to haunt, to disturb with our rattling chains of memories.
It wasn’t long before Americans adapted to the different memorial and made it their own. Families would come visit these names, make pencil rubbings to take home, and converse with the names through actual words or symbolic trinkets. It had become an uniquely American wailing wall and soon the memorial site was littered with birthday cards, high school graduation photos, notes of prayer, letters pleading for or giving forgiveness, and more.
Today, the trinkets themselves are as much a part of the memorial. We cannot imagine it any other way. We cannot imagine the Vietnam Veterans’ Memorial in any other shape or format than the one envisioned by Maya Lin. We are shocked to look back in time and see the Memorial derisively called a “black gash of shame” and other even less friendly terms. The Wall, with its 50,000 names, is where we go to touch the names– as if our fingertips can bring back the sons, brothers, fathers and classmates again. We need to touch the wall to remind ourselves that, our ghostly reflection notwithstanding, we are the living and the rock before us contains not our own apparition, but instead the ghosts of our lost. The Wall is a communal tombstone for a generation of men and women and we leave intimate gifts of thanks, remembrance, and undying love for each name etched there.
Our song of the week is one of the best expressions of all the Wall has come to represent to us in the 27 years since it opened to us. Some readers may have heard the song as it was performed by the legendary George Jones, but I present it here by the song’s writer Jamie O’Hara.
There is a great independently-run web site about the memorial, operated by veterans of the 9th Infantry. It even includes the ability to find out which names on the Wall are having birthdays.
I will say that the markers I originally wrote for the tour 10 years ago probably had their fair share of typos in them, but they also had more words. When one trims a marker text down from a couple of paragraphs to only nine words it’s harder to disguise the mistakes.
The new design looks interesting, however. I plan to send an e-mail out to some folks in the city to see if there’s a planned roll-out of more of these. In the wake of various construction and renovation projects downtown, several of the markers on the tour have been removed. It would be nice to have the tour relaunched with new markers.
Brad Henderson, an old college friend of mine, is a pretty talented and bright fellow– especially if you’re talking about branding and especially if you’re discussing music.
So, I tend to take notice when he publishes posts on his blog, Big Howdy, about how the music industry may slowly be warming up to the idea that fans are going to take photos of their favorite musicians in concert (as I did here with Delta blues singer David “Honeyboy” Edwards). It seems some of the savvier artists, venues and companies have begun to figure out that music fans are better allies than adversaries and are adapting their old “no camera” policies to reflect the realities of today’s smart phones and high-quality point-and-shoot digital cameras.
Jeff Brown (The Belleville Outfit) at Sundown in the City in downtown Knoxville
Speaking for myself, I agree with Brad. I love to share my favorite music in any way I can. So, yes, if the venue and artist allow it, I want to bring my Kodak to the show and take some photos as keepsakes of favorite shows. I want to remember the experience and share it with friends and family. I don’t take photos of every concert, festival, marching band competition, or impromptu street performance I come across, but I do cherish the memories each photo provides.
Fine, Thursday. You win. But I shall have my revenge and plan to kick Wednesday's butt again. 7 hours ago
@poeticwayz Simple truth: no one thought about it at all. 7 hours ago
I missed the #koalatwittertakeover at @PBSNature. I must be a sloth. How slow can one be and not catch up to a koala? 7 hours ago
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