I’m about a month late in finally getting this posted, but the story isn’t obsolete by any means. Last month I was invited to talk to Beth Haynes on WBIR’s News at Five about the developing story of how a Maryland government employer had asked job applicants for their Facebook passwords as part of the interview process.

At the same time, there were stories developing of new social media policies for student athletes at the University of North Carolina requiring the students to submit their social media updates to coaches for review.

Was the right to online privacy in danger? Yes…and no. The answers are never quite as simple as we’d like them to be, but I did my best to try to explain the situation in 3 or 4 minutes. Basically, I believe that practices like the Maryland Department of Corrections’ job interview shenanigans will eventually be marked as out-of-bounds. However, I also believe that the University of North Carolina’s policy may quickly become standard operating procedure within the confines of the NCAA.

The story continues to capture people’s interest and illustrates just why defining “privacy” will be one of the trickiest legal issues of this century.

About Shane Rhyne

I wear many hats in my personal and professional life. I am a public relations professional, writer, and social media advocate. I blog about topics of interest to me professionally and personally. Connect with me on Google+

Since I work for a top public relations and marketing firm with a job title of “digital strategies manager,” it shouldn’t come as much of a surprise that I spend an inordinate amount of time talking publicly about social media.

For instance, here’s a sampling of the past week’s activities:

Last Tuesday, I had the privilege of speaking to the Knoxville Chamber as the final seminar of the chamber’s annual Social Media series. This year, my topic was “What Can Plus Add to Your Business Communications,” a look at some of the benefits and potential of Google+.

I’ll happily admit that Google+ is increasingly my favorite of the major social networks, so I’m always happy to spend some time introducing people to the network’s potential uses.

The next day, however, I was shifting gears and revisiting the world of Facebook. I was asked by WBIR-TV to come on the air and discuss the rumored announcement of Facebook’s IPO and to talk about new Facebook features such as Timeline. As luck would have it, Facebook officially filed their IPO while I was in the studio waiting to go on air. I didn’t have much time to study any details but was able to provide a brief synopsis of what was happening for the viewers.

Here’s the video to that appearance:

 

Then, last night I was a panelist on the Social Media Club Knoxville’s inaugural “Social Media Smackdown,” a light-hearted but informative debate pitting panelists and their favorite social media platforms against one another. Naturally, I was representing Google+. My friend and co-worker Rick Laney was also a panelist and was representing Twitter. Another great friend (and former co-worker) of mine, Katie Granju, was our Facebook panelist. A newer friend, Nicole Van Scoten Denton, was on hand to represent the emerging platform of Pinterest.

Here’s a snapshot of the panel getting ready for the Smackdown.

Panelists for the SMCK Social Media Smackdown

L to R: Katie Granju, Nicole Van Scoten Denton, Rick Laney, Shane Rhyne

We had great fun and I hope the audience learned a little something, too.

I have to say I’m amazed. If only three years ago you had told me that I would spend so much time speaking regularly in public about how I use the Internet to communicate with people, I would have been skeptical to say the very least. But, I do enjoy the opportunity to share what I’ve learned and to learn from other folks at events such as the chamber’s social media series or the SMCK Smackdown.

And, speaking of Google+, feel free to add me to your circles by visiting my profile page.

 

About Shane Rhyne

I wear many hats in my personal and professional life. I am a public relations professional, writer, and social media advocate. I blog about topics of interest to me professionally and personally. Connect with me on Google+

SOPA. So What?

I had the chance to speak to talk with Beth Haynes at WBIR-TV yesterday about the ongoing backlash to the SOPA/PIPA legislation. As a a follow-up to that interview, I also wrote up an opinion piece on the Ackermann Experience, the blog for Ackermann PR.

You can read why I am concerned that SOPA is bad for business in my post, “The SOPA Soapbox.” The video of my interview segment is below. It starts with a network package of background on the topic. Beth and I start our conversation about 2 minutes into the video.

About Shane Rhyne

I wear many hats in my personal and professional life. I am a public relations professional, writer, and social media advocate. I blog about topics of interest to me professionally and personally. Connect with me on Google+

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I am fortunate in my work that I have the opportunity to talk to the media on a regular basis about a variety of topics that are of interest to me. Most recently, these topics have focused on how businesses and consumers both can use digital media to their benefit.

For instance, today I am included in a Carly Harrington column in the Knoxville News Sentinel about fatigue among shoppers and businesses with daily deal services such as Groupon, LivingSocial, etc.

I was happy to admit to Carly that, as a consumer, I do use the site (although not as frequently as I did when they first arrived in my market area) and find them to be valuable to me for saving money. I’ve grown especially fond of using Groupon for travel planning. However, when I put on my business hat I also have to admit that I don’t recommend them as a regular tactic for my clients.

Blank CouponIt’s not that the coupons don’t work as good traffic generators. In fact, they can work quite well. Yet, the smaller businesses I work with (and the ones who are most interested in the service) don’t have a good infrastructure in place for capturing these customers (email subscriptions, newsletters, loyalty programs, etc.) to make sure they are nothing more than one-time 75%-off customers. I advise my clients to first invest in a good customer management system and then they can consider how a daily deal coupon fits within that overall strategy.

I’ve discussed some of these concerns about the need for a daily deal strategy for small businesses before. It’s something I plan to blog about a bit more this month over at the Ackermann Experience.

What about you? Do you find yourself suffering from daily deal fatigue as a customer? As a business owner, do you have concerns about the tactic or ideas for making best use of the services? Feel free to jump in and share your thoughts.

About Shane Rhyne

I wear many hats in my personal and professional life. I am a public relations professional, writer, and social media advocate. I blog about topics of interest to me professionally and personally. Connect with me on Google+

Forgive me, dear blog. I have neglected you for too much of 2011. I should resolve to be a better correspondent in 2012, but we know about my track record of New Year’s resolutions (how’s that self-help novel for procrastinators coming along?).

In my defense, I was busy and working throughout the year. In addition to my regular work with clients at Ackermann PR, I was privileged to be called upon by local media to talk about digital media and assorted other topics. These are some samples of some of my favorite television appearances in 2011:

September 13, 2011 – How to Avoid Common Social Media Mistakes

September 22, 2011 – Reaction to Facebook Changes

October 18, 2011 – How Businesses Should Respond to Online Reviews

December 27, 2011 – The Impact of Social Media on 2011 News Stories

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About Shane Rhyne

I wear many hats in my personal and professional life. I am a public relations professional, writer, and social media advocate. I blog about topics of interest to me professionally and personally. Connect with me on Google+

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