Since I work for a top public relations and marketing firm with a job title of “digital strategies manager,” it shouldn’t come as much of a surprise that I spend an inordinate amount of time talking publicly about social media.

For instance, here’s a sampling of the past week’s activities:

Last Tuesday, I had the privilege of speaking to the Knoxville Chamber as the final seminar of the chamber’s annual Social Media series. This year, my topic was “What Can Plus Add to Your Business Communications,” a look at some of the benefits and potential of Google+.

I’ll happily admit that Google+ is increasingly my favorite of the major social networks, so I’m always happy to spend some time introducing people to the network’s potential uses.

The next day, however, I was shifting gears and revisiting the world of Facebook. I was asked by WBIR-TV to come on the air and discuss the rumored announcement of Facebook’s IPO and to talk about new Facebook features such as Timeline. As luck would have it, Facebook officially filed their IPO while I was in the studio waiting to go on air. I didn’t have much time to study any details but was able to provide a brief synopsis of what was happening for the viewers.

Here’s the video to that appearance:

 

Then, last night I was a panelist on the Social Media Club Knoxville’s inaugural “Social Media Smackdown,” a light-hearted but informative debate pitting panelists and their favorite social media platforms against one another. Naturally, I was representing Google+. My friend and co-worker Rick Laney was also a panelist and was representing Twitter. Another great friend (and former co-worker) of mine, Katie Granju, was our Facebook panelist. A newer friend, Nicole Van Scoten Denton, was on hand to represent the emerging platform of Pinterest.

Here’s a snapshot of the panel getting ready for the Smackdown.

Panelists for the SMCK Social Media Smackdown

L to R: Katie Granju, Nicole Van Scoten Denton, Rick Laney, Shane Rhyne

We had great fun and I hope the audience learned a little something, too.

I have to say I’m amazed. If only three years ago you had told me that I would spend so much time speaking regularly in public about how I use the Internet to communicate with people, I would have been skeptical to say the very least. But, I do enjoy the opportunity to share what I’ve learned and to learn from other folks at events such as the chamber’s social media series or the SMCK Smackdown.

And, speaking of Google+, feel free to add me to your circles by visiting my profile page.

 

About Shane Rhyne

I wear many hats in my personal and professional life. I am a public relations professional, writer, and social media advocate. I blog about topics of interest to me professionally and personally. Connect with me on Google+

San Francisco 49ers wide reciever Kyle Williams had a bad day on Sunday by anybody’s standards. In the NFC Championship game between San Francisco and the New York Giants, Williams had a crucial pair of fumbles that ultimately helped New York win the game and move on to  an appearance in Super Bowl XLVI.

But the story doesn’t stop there. Within minutes, so-called fans of 49ers were expressing more than their disappointment with the game’s outcome. Some had begun tweeting death threats to Williams.

I’m a lifelong sports fan and I’m amazed at how vicious fans can get in a situation like that. One thing I learned from team activities is that it is an extremely rare moment in history when one person is truly responsible for a team’s loss. This game was no different. Williams’ mistake set-up the eventual winning score, but the 49ers as a team had plenty of chances to win the game before it went into  overtime and chances to win it outright  in  overtime, too.

But, I’m not here to talk about that right now. Instead, I was called upon today by WBIR-TV (NBC, Knoxville) to participate in a discussion about how fans are using and abusing social media. To be fair, I don’t consider this purely a social media story. Social media isn’t the cause of this sort of vulgar and illegal behavior, it is merely the newest delivery system. Fanatics have clogged team switchboards, dropped hate mail in the corner mailbox and even fired off an angry telegram or two. What is new is the ability to share these thoughts instantly with millions of people in a very public venue.

Happily, I had the opportunity to share the interview segment with Erik Ainge, a former quarterback for the University of Tennessee and the New York Jets.  Here’s our discussion:

About Shane Rhyne

I wear many hats in my personal and professional life. I am a public relations professional, writer, and social media advocate. I blog about topics of interest to me professionally and personally. Connect with me on Google+

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Forgive me, dear blog. I have neglected you for too much of 2011. I should resolve to be a better correspondent in 2012, but we know about my track record of New Year’s resolutions (how’s that self-help novel for procrastinators coming along?).

In my defense, I was busy and working throughout the year. In addition to my regular work with clients at Ackermann PR, I was privileged to be called upon by local media to talk about digital media and assorted other topics. These are some samples of some of my favorite television appearances in 2011:

September 13, 2011 – How to Avoid Common Social Media Mistakes

September 22, 2011 – Reaction to Facebook Changes

October 18, 2011 – How Businesses Should Respond to Online Reviews

December 27, 2011 – The Impact of Social Media on 2011 News Stories

About Shane Rhyne

I wear many hats in my personal and professional life. I am a public relations professional, writer, and social media advocate. I blog about topics of interest to me professionally and personally. Connect with me on Google+

Riding the Storm Out

About Shane Rhyne

I wear many hats in my personal and professional life. I am a public relations professional, writer, and social media advocate. I blog about topics of interest to me professionally and personally. Connect with me on Google+

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About Shane Rhyne

I wear many hats in my personal and professional life. I am a public relations professional, writer, and social media advocate. I blog about topics of interest to me professionally and personally. Connect with me on Google+

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